Good content earns its place

Aug 13, 2012

A few thoughts on what makes good content:

  1. Good content is honest. It does not pretend to be more important, more useful or more complete than it is.

  2. Good content is supported. No content should be published without a maintenance plan. Publishing is the beginning of its life, not the end of the job.

  3. Good content does not waste words. Every paragraph, sentence and word should work for its living.

  4. Good content cares about what readers think about themselves. The aim is not to show how smart you are. It is to help readers become smarter.

  5. Good content is well presented. Presentation tells readers whether you care. They usually notice.

This list is a work in progress. Let me know if you think I have missed something.